UK energy provider npower will this summer launch Britain’s first electric vehicle tariff, according to Marketing Week.
The main aim of the new tariff is to give customers better rates as an incentive to encourage people to charge their cars at home, as well as discounts for plugging in their cars at off-peak times.
The new tariff, called Juice-E, will be officially launched at the ‘Grand Build sponsored by VELUX’ section of Channel 4’s Grand Designs Live exhibition, taking place from 30 April at ExCeL London.
Promoting itself as ‘Britain’s greenest energy company’, npower is likely to show off some of the Tesla Roadster electric cars owned by parent company RWE at the event, although Tesla is not forming a marketing partnership with npower.
“We support RWE npower as a customer and would like to see every energy company launching similar tariffs,” says Tesla communications manager Roberto Toro, “but we will not hold preferences in terms of marketing with npower or any other energy provider.”
TheChargingPoint.com
TheChargingPoint.com
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